The Air Jordan 4 first released in 1989, and among the four original colorways, the “White Cement” quickly became one of the most iconic in the Jordan line. Its clean design and strong association with Michael Jordan’s on-court performances helped cement its legacy. Jordan wore the shoe regularly during the 1989–90 NBA season, and the colorway gained further recognition through Spike Lee’s commercials and an iconic cameo in his 1989 film Do the Right Thing.

The “White Cement” has been retroed several times over the years, with releases in 1999, 2012, and 2016. Each drop came with massive demand and consistently sold out, despite minor changes to the silhouette and heel branding. Some pairs featured the original Nike Air logo, while others came with the Jumpman logo.

Now in 2025, Jordan Brand is bringing back the “White Cement” again, and this year’s version might be the best yet. This latest retro stays true to the original 1989 design, featuring the Nike Air branding on the heel instead of the Jumpman. A key detail that returns for the first time is the black speckling overlay on the heel logo, a subtle but important touch that was missing on previous retros.

Priced at $225, the 2025 Air Jordan 4 “White Cement” released on Saturday, May 24 and is already being viewed as one of the most true to the original retros in recent memory. With its classic design and cultural legacy, this drop is one of the biggest Air Jordan releases of the year.