Apple’s 2024 iPhone Event Recap (Finance)
September 11, 2024
Apple just had their event earlier this week unveiling their latest flagship products. The main announcement was for the newest iPhone 16, and there were also new updates to the Apple Watch and AirPods. The most of the event was based around “Apple Intelligence” and how users can benefit from it.
Airpods
- AirPods Pro 2 will be getting software updates later in the fall that will add “hearing-health features” for users to use. Users will be able to take “clinically validated” hearing tests and be able to use the AirPods as a “clinical grade” hearing aid. Another update will include a “Hearing Protection” mode that will reduce any exposure to damaging environmental noise.
- AirPods Max are updated with USB-C charging and new colors (orange, purple, blue, midnight, and starlight).
- AirPods 4 are the updated base-level AirPods with a new design with a shorter stem. The $130 version is the base-level model, and there is an updated $180 version with active noise cancellation and transparency mode.
Apple Watch
- Apple Watch Series 10 gets a new design with more rounded corners and a larger display.
- Apple Watch Ultra 2 doesn’t have any updates, but will come in a new black titanium finish.
iPhone
- iPhone 16 and 16 Plus have redesigned cameras, a new “Camera Control” button, and the “Action Button” that was previously only on the Pro model phones.
- iPhone 16 Pro and Pro Max will also come with the new “Camera Control” button, and increase in size going from 6.1 inches to 6.3 inches for the Pro model and 6.7 inches to 6.9 inches for the Pro Max model. Both Pro models will come with a camera that includes a 48-megapixel Fusion camera, a 48-megapixel ultrawide, and a 12-megapixel telephoto with 5x optical zoom. They will also be able to take 48-megapixel-resolution photos and take video in 4K at 120 fps.
- All iPhone 16 models have been designed to be used with the new “Apple Intelligence” features. However, not all of the “Apple Intelligence” will be available to use when the new phones come out. The features will slowly roll out during the Fall through ios 18 updates.
Apple as a company has a high growth potential, and personally I feel that AAPL is a strong long term investment. AI (Artificial Intelligence) will play a huge part in the future, and Apple will for certain make AI more mainstream for their users.